Posted by: sabrina | November 2, 2009

Sunshine slogan for Hawke’s Bay

DOMINION POST: “Everything under the sun” works better for families than “Wine Country” – but the new Hawke’s Bay slogal still won’t replace the original.


Hawke’s Bay‘s new slogan is designed to promote the region as a destination for tourists and especially for families with children.

“If it’s a bright sunny day, [the slogan] works literally, but if it’s raining, it works figuratively because there’s still a lot to do in Hawke’s Bay”, Venture Hawke’s Bay Manager Janet Takarangi told the Dominion Post.  

The new slogan, however, does not replace the original “Hawke’s Bay Wine Country”, but features in a TV campaign which began on Sunday.

– read the full story here

PICTURE: SUN & WINE: Hawke’s Bay gets new slogan (pic:


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