Posted by: sabrina | January 27, 2010

Air NZ: upgrade reason to increase prices

NZ HERALD: Air New Zealand’s economy class upgrade – which includes the installment of the world-first Skycouch – may be an opportunity for the airline to increase prices.

Air NZ‘s General Group Manager International Airline Ed Sims said the airline was challenged to develop a new category of air travel, as 70 per cent of passengers were visitors to New Zealand.

The airline would start with broadly similar pricing for the new seats as its current services, he said.

“If demand runs away with us then clearly it gives us greater flexibility,” Mr Sims said.

Air New Zealand aimed at building up a history of innovation and being the first Australasian airline to introduce the Skycouch seat-beds was one step towards this aim, he said. 

– read the whole story here

-read about the Skycouch here

– view related blogposts here and here

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